Jean Paul Mynè celebrates its 10 years with an event in nature and a parade of unconventional and glamorous haircuts!
Jean Paul Mynè has chosen to celebrate his first 10 years of success in the world of haircare in a completely unconventional way. Let’s see together the video of the event dedicated to the anniversary and the photos of the most beautiful hair looks presented during the celebratory show.
JEAN PAUL MYNE ‘ANNIVERSARY 10 YEARS: THE VIDEO OF THE EVENT
The Jean Paul Mynè brand was born with the aim of offering high quality cosmetic products, 100% Made in Italy. In particular, its strength is the union between the experience of researchers expert in chemistry and biology and the Italian commercial and entrepreneurial flair, with a strong focus on customer feedback. Health has always been the brand’s mission, which rewards the delicacy of the assets and combines cutting-edge technologies. To celebrate its first 10 years, the brand has chosen an uncontaminated natural place in the hills of the Marche, “in nature, where we find our roots and where we start again towards our future”.
THE EVENT AND THE CELEBRATIVE SHOW
The event to celebrate the anniversary was a sensory journey marked by 4 stages. In the first, the guests explored the history of the Jean Paul Mynè research and development laboratory, discovering the main active ingredients used in the formulas and talking with the experts who work there. In the second, they witnessed the extraction of essential oils through the ancient distillation process with the still to keep the properties of the plants intact. In the third stage, the new Keratin Plus line was presented, the smoothing system to which the Keratin Plus Afro range was added to treat afro curls with specific ingredients. In the last stage, the guests walked barefoot in nature to complete their sensory journey. But that’s not all, because the celebratory event ended with a parade at sunset among the lavender plants: the protagonists were the most beautiful and original haircuts proposed by the brand, enlivened by very special accessories.
THE EVOLUTION OF THE BRAND IN THE HAIRSTYLE SHOW
The haircuts presented during the final show celebrating Jean Paul Mynè’s 10th anniversary represent the values that have always animated the brand, in a continuous dialogue between aesthetics and nature: ethics, originality and innovation. Each model represents a line, an asset or a concept. The artistic director Marco Migliorelli and the International Color Ambassador Sergio Laurenzi took care of the hairlooks. One of the most beautiful very short haircuts ever opens the catwalk, a pixie cut with an almost skin-like shave decorated with gold leaves and proposed in a super glam ice color. The following looks represent the company’s three hair color proposals, followed by floral hairstyles and looks with low or high ponytails. For the finale, space for haircuts that represent the newborn Keratin Plus Afro line dedicated to afro hair, straight or rebellious loose hairstyles in different versions. And if you have hair like that of models, discover the best products for afro hair in our in-depth study!
What do you think of the event to celebrate Jean Paul Mynè’s 10th birthday? What is the most beautiful look in your opinion? Let us know your opinion in the comments!
